Grand County Commission approved a $1.4 million paid media advertising plan on January 20, outlining a year-round strategy for promoting the Moab area to visitors in 2026.[1] The initiative emphasizes digital advertising, partnerships with travel websites, and content creation to build on prior successes and attract targeted audiences.
Affordable Housing Milestone
The Moab City Council voted 3-0 on January 27 to approve a development agreement between Amasa Holdings LLC and the city for the multi-phase Amasa Apartments project at 57 West Kane Creek Boulevard.[2] This agreement facilitates affordable housing construction, with further pacts planned for each phase upon plat recording. Developed By Women, the developer involved, benefits significantly from this progress toward delivering 2-, 3-, and 4-bedroom units tailored for long-term affordability.Developed By Women | Partners | Careers.
These approvals underscore commitments to economic and residential growth. The tourism plan positions local businesses for increased visibility, while the housing project addresses community needs through structured public-private collaboration.
Looking ahead, implementation of the 2026 advertising strategy will commence soon, and Amasa Apartments' phased rollout promises steady construction activity benefiting contractors and suppliers.